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His father asked him to look up Bob Barkhimer in San Jose, California.
Barkhimer was a star of midget car racing from the World War II era, and later ran about 22 different speedways as the head of the California Stock Car Racing Association.
"Barky", as he was called by his friends, journeyed to Daytona Beach and met with Bill France Sr.
In the spring of 1954, NASCAR became a stock car sanctioning body on the Pacific Coast under Barky.
The drivers brought coupes, hardtops, convertibles, and sports cars to compete in an event to determine the fastest cars, and best drivers.
NASCAR sanctions over 1,500 races at over 100 tracks in 39 of the 50 US states as well as in Canada.
A former stock car, motorcycle, and open-wheel racer who competed in the Indianapolis 500 and set over one hundred land speed records.
Baker earned most of his fame for his transcontinental speed runs and would prove a car's worth by driving it from New York to Los Angeles.
The National Association for Stock Car Auto Racing (NASCAR) is an American family-owned and operated business venture that sanctions and governs multiple auto-racing sports events. founded the company in 1948 and his grandson Brian France became its CEO in 2003.
The three largest racing-series sanctioned by this company are the Monster Energy NASCAR Cup Series, the NASCAR Xfinity Series, and the NASCAR Camping World Truck Series.This level of honor and success in each diverse racing association earned Baker the title of "King of the Road".