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When connections were made between just a few people of different races, “complete racial integration” would be almost inevitable, meaning that the majority of couples would be interracial.A rise of interracial couples can alleviate prejudice and racism in society, studies show, and usher in a multiracial future.The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.Read more: Liberals and conservatives can’t even use the same dating apps anymore There’s other research supporting this notion too.Online daters who marry are less likely to break down and are associated with slightly higher marital satisfaction rates than those of couples who met offline, according to a 2013 study published in the journal Proceedings of the National Academy of Sciences. Dating-site questionnaires and match-making algorithms could play a role in finding a more suitable partner, but people who sign up for dating sites are also likely to be ready to get married, Jeffrey A.Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.
Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden.