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Sometimes you will hear people say that websites should minimize the number of clicks that people have to make to get to the detailed information.The number of clicks is not the important criteria.It’s just all the information thrown on the page all at once. Here’s the first page on the regions of New Zealand: Here, I see the overall map and names of the different regions.If I hover over one of the regions in the list then I see a thumbnail of information: Continuing on with this idea of progressive disclosure, if I click on that region then I link to a page with more pictures and little more detail: There is a big map and there are tabs to go to for more information.It doesn’t matter how hard you try to not notice these 3 things in your surroundings, you will always notice them. You don’t necessarily have to do anything once you notice, for example, you don’t have to eat the chocolate cake when you see it, you don’t have to flirt with the attractive person who walked into the room, and you don’t have to run away from the large scary guy that walked in the room with the good looking woman.But you WILL notice all of those things whether you want to or not. I am pointing out that if you want to get someone’s attention at a website, then any images or headlines that include or imply food, sex, or danger will definitely get attention. Have you seen any good examples of websites that use these ideas effectively (besides just sex sites — don’t send me URLs for those)?
Give me a little bit at a time — The Portugal tourism site did an OK job of what is called .If you’ve been using a Kindle for the past year, then your mental model will be different from someone who has never read a book electronically.